Speeding Valentines

Keep Your Valentine Safe

Kill your speed, not your girlfriend

Young drivers are hugely over-represented in collision and traffic fatality statistics. On average, over 1,800 young male drivers and over 1,000 female passengers are killed or seriously injured in road traffic collisions in the UK every year. Male drivers aged 17-24 are three times as likely to be killed or seriously injured as a female driver.

In South Yorkshire the figures are also startling. On average, from 2000 to 2008, the 17-24 year-old age group accounted for 32% of all people killed or seriously injured on South Yorkshire’s roads. When you consider that the same age group only make up around 10% of the overall population it shows the extent of the problem.

Events

We hope that you’ll never be involved in a real crash so come along to one of the reconstruction events detailed below and see what can happen. With all the flashing lights, sirens and blood of a road traffic collision - it will make you think.

Barnsley
Peel Square
Saturday 14 February 2009
11.00am

Rotherham
All Saints Square
Saturday 14 February 2009
2.00pm

Doncaster
Clock Corner (outside Frenchgate Centre)
Saturday 14 February 2009
2.00pm

Download the events leaflet

Sheffield
The Moor (outside Sainsburys)
Saturday 14 February 2009
11.00am

Press releases

Where can I see the adverts?

The campaign will consist of adverts placed strategically across the county, online advertising on Facebook will also be used to target South Yorkshire males aged 17-24.