Drink Drive

Are you drinking like a fish?

With the festive celebrations fast approaching, a high profile winter drink drive campaign is being launched on 23 November by the South Yorkshire Safer Roads Partnership to highlight the dangers of drink driving. This ties in directly to Road Safety Week which also runs from 23 November.

This year Police enforcement in South Yorkshire will target drivers at all times of the day, focusing particularly on those driving in the evening and first thing in the morning. Police work will include educating people about the dangers of drink and drug driving as well as the high profile breathalyser testing.

Drink-related road deaths are nationally still far too high, despite repeated publicity messages.

At least 15,935 people in the UK were killed or hurt by drink and drug-drivers in 2007 (latest available data). That’s 1,328 people every month, 306 people every week, 44 people every day, 2 people every hour.

The message is clear - Don't drink and drive.

A shocking one in six deaths on our roads are caused by drivers over the legal alcohol limit. In the UK, 478 people were killed by drivers over the drink-drive limit in 2007. Women are much less likely than men to cause drink drive crashes. However, nearly a third of the casualties in drink drive crashes are women; often passengers in cars driven by young men.

Nearly one in six convicted drink-drivers are caught the morning after.

Press releases

Where will I see the advertising?

The 'drinking like a fish' awareness advertising will be seen in a number across South Yorkshire, these include:

Pub packs with sets of posters and other display matrials have been sent directly to a number of pubs and bars across the county
Display materials have been circulated to all South Yorkshire Safer Roads Partnership members
Taxi advertising is running on a number of cabs
Bus advertising is on display across the county
Information leaflets are being handed out by South Yorkshire Police
A whole range of other activities!