Don't drink and drive
With snow and cold weather already here, a high winter profile drink drive campaign is being launched by the South Yorkshire Safer Roads Partnership to highlight the dangers of drink driving. This ties in Police enforcement that will start on 1 December.
Throughout December, police officers will be enforcing breath testing under current breath test legislation of suspecting a moving traffic offence, following a collision or suspecting that a driver may be driving under the influence of alcohol or drugs. In addition, road traffic officers will be inviting members of the public to voluntarily take a breath test as a way of educating drivers and reinforcing the message, don't drink and drive.
Drink-related road deaths are nationally still far too high, despite repeated publicity messages.
Latest figures show that in 2008, 430 people (17% of all road fatalities) were killed and 1,630 seriously injured in drink drive collisions across Great Britain.
The message is clear - Don't drink and drive.
A shocking one in six deaths on our roads are caused by drivers over the legal alcohol limit. Women are much less likely than men to cause drink drive crashes. However, nearly a third of the casualties in drink drive crashes are women; often passengers in cars driven by young men.
Nearly one in six convicted drink-drivers are caught the morning after.
Where will I see the advertising?
The 'drinking like a fish' awareness advertising will be seen in a number across South Yorkshire, these include:
- Viral advertising on YouTube
- Bus advertising is on display across the county
- Information leaflets are being handed out by South Yorkshire Police
- Display materials have been circulated to all South Yorkshire Safer Roads Partnership members
- A whole range of other activities!
- Coca Cola offers 'buy one get one free' drinks for the designated driver
- Think! Road Safety website
- Brake Road Safety Week
- Free EU Drink Drive online training
- Facts about drink and drug driving