Making South Yorkshire Safer

South Yorkshire receives prestigious road safety award

Oct 30 2012

The annual Prince Michael International Road Safety Awards recognise achievements and innovations which improve safety. Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme. The South Yorkshire Safer Roads Partnership is delighted to have received a top award from this year’s nominations for the work it is doing through the Lifewise Centre in Hellaby, Rotherham.

The award was presented to Chief Superintendent Keith Lumley, chair of the Safer Roads Partnership, and Superintendent Eddie Murphy, Head of the South Yorkshire Police Community Safety Department based at Lifewise on Monday 29 October as part of a visit by other Partnerships and road safety experts from across the country.The visit included a hard-hitting performance on the

Lifewise set depicting the aftermath and consequences of a fatal road traffic collision. The performance, and others like it, are incorporated into community safety programmes at Lifewise to highlight the consequences of actions and the value of citizenship.
The Lifewise Centre is a unique learning facility with safety and life choices at its core.  Within an immersive learning environment, the Centre delivers a range of programmes and activities which impact on, and are influenced by, the broad safer roads agenda. 

A wide range of road safety programmes are co-ordinated through the Centre. These include initiatives aimed at identified key target groups of young drivers (17-24 years), people driving for work, powered two wheeler riders (motorcycles and scooters), pedal cyclists, mobility scooter users, elderly drivers and pedestrians.

Crucial Crew is the centre's 'flagship' personal safety educational programme, aimed at key stage 2 pupils (10 and 11 year olds). Through the use of interactive, scenario-based learning on the Lifewise set, children are provided with the knowledge, skills and strategies to make choices in everyday life to enable them to stay safe and well.

Crucial Crew is offered to all schools in South Yorkshire and, in the last academic year, over 96% of establishments participated (some 12,500 pupils). In addition, the Centre has hosted almost 450 other events in the last year including training for Special Constables and Paramedics, older people’s events, family open days and cycle training.

Chief Superintendent Keith Lumley “It is an honour that our work and commitment to safety on the roads has been recognised by the Prince Michael International Road Safety Awards.”

Superintendent Eddie Murphy said “I am really pleased that the hard work and efforts of everyone involved in activity at the Centre and our innovative approach to addressing safety issues have been acknowledged with this prestigious award.”

Presenting the award, Adrian Walsh from RoadSafe, director of the awards scheme said, ““In making their recommendation for an award to The Prince, the judges noted the depth and thoroughness of the centre’s programmes and were particularly impressed by the way that road safety being integrated into an overall community safety education scheme”

From left to right:Temporary Assistant Chief Fire Officer Steve Makepeace (South Yorkshire Fire & Rescue), Superintendent Eddie Murphy (South Yorkshire Police) and Chief Superintendent Keith Lumley (South Yorkshire Police) proudly holding the Prince Michael Road Safety Award.

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