Making South Yorkshire Safer

Campaign urges drivers to look out for bikers

Sep 27 2011

Riders across Yorkshire and Humber are being given the chance to help drivers see them this month as the latest phase of the Someone’s Son road safety campaign gets underway.

Recent research has shown that drivers who know a biker are less likely to be involved in a collision with a motorcycle.


South Yorkshire Safer Roads Partnership, along with road safety partnerships for West Yorkshire and the Humber are asking bikers to befriend a driver, in an effort to reduce the number of collisions involving cars and motorcycles.


Flyers with space for a rider profile are being distributed through a popular motorcycle publication and riders are being invited to fill in the profile and display it somewhere a driver will see it, in the office, at the gym or even down the pub.  The flyer along with guides for riders and drivers can be downloaded via the Someone’s Son website and facebook page. In addition radio adverts are being played across the Yorkshire and Humber region to raise awareness with drivers.


The campaign is being delivered across Yorkshire and Humber as statistics show that 20 per cent of fatal and serious crashes involve a motorcycle, the majority of these arise as a result of collision with another vehicle, most often a car. In urban areas riders are most at risk in the peak traffic times and there is a traditional rise in rider casualties in September as the weather deteriorates and the nights draw in.


Jon Torn, of South Yorkshire Fire and Rescue, and lead for motorcycle safety in the county explains:  “There is a road safety issue around drivers not always seeing motorcycles in traffic, in South Yorkshire 86 per cent of motorcycle collisions involve another vehicle. We hope that this campaign will encourage drivers to look out for bikes and reduce the number of people that are killed and seriously injured in road traffic collisions”.


“We know it’s not just about the driver though, riders need to ensure that they are riding in a safe manner and are visible to drivers, particularly as it starts getting darker earlier at night at this time of year. As a biker it is also important to wear the right gear, if you’re involved in a collision then the correct protective clothing will protect you far more than just a pair of jeans and trainers.”


“Our main message is to drive and ride safely and always pay attention to other road users.”


Since the campaign was launched in May 2010 over 2,000 people have visited the bespoke Someone’s Son website and over 1,000 high visibility vests have been handed out to riders at a range of events across the region.

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