Campaigns
As part of our ongoing communications strategy, specific audiences are targeted with appropriate messages intended influence and change their behaviour when using our roads. The partnership utilises various communication tools to deliver its messages such as advertising on billboards, bus-backs and radio. A selection of our recent campaign activities are highlighted below:
Save Yourself
Save Yourself is the latest road safety campaign launched by the South Yorkshire Safer Roads Partnership.
Both driving without a seatbelt and using a handheld mobile phone at the wheel are illegal.
Click here for further details.
Streetlights mean 30mph. Bad weather means slower
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Hit Someone at 40 mph and there's an 80% chance they'll die... Do you know your speed limits? |
Pedestrian Road Skill
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In 2008 there were 572 pedestrians killed and 27,910 injured across Great Britain. 'Pedestrian Road Skill’ is a new campaign designed to help reduce the number of pedestrians killed and injured on the streets of South Yorkshire. |
Concentrate on the road and stay safeDrink Drive: He drinks all day... but he'd never dream of driving
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Don't drink and drive this winter time With Christmas nearly here, the South Yorkshire Safer Roads Partnership has launched a high profile campaign to highlight the dangers of drink driving. Linking with police enforcement, the campaign begins on 1 December. |
Look for the car, look for the bike... look for the bike again
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Injuries to motorcyclists are far out of proportion to their presence on our roads. Motorcyclists are just 1 per cent of total road traffic, but account for 19 per cent of all Great Britain's road user deaths. If you're driving on the roads of South Yorkshire remember to 'Look for the car, look for the bike... look for the bike again.' |
Speeding: Kill your speed, not your girlfriend
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Young drivers are hugely over-represented in collision and traffic fatality statistics. On average, over 1,800 young male drivers and over 1,000 female passengers are killed or seriously injured in road traffic collisions in the
To reduce the number of young drivers that are killed and seriously injured, on 2 February 2009, the South Yorkshire Casualty Reduction Partnership is launching a “Kill your speed, not your girlfriend” campaign aimed at motorists and passengers in the 17-24 year-old age group.
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Speed Evasion
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Speed evasion leaflet - Trying to avoid paying a speed penalty is a criminal offence, and as such is punishable by the law.
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Lost Love
Young Urban Motorcyclist
Young Urban Motorcyclist Poster
Speak up to Slow Down
Easter Brake for Bikers
SLOW DOWN - DRIVE SAFELY - SAVE LIVES
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