As part of our ongoing communications strategy, specific audiences are targeted with appropriate messages intended influence and change their behaviour when using our roads. The partnership utilises various communication tools to deliver its messages such as advertising on billboards, bus-backs and radio. A selection of our recent campaign activities are highlighted below:
Save Yourself is the latest road safety campaign launched by the South Yorkshire Safer Roads Partnership.
Both driving without a seatbelt and using a handheld mobile phone at the wheel are illegal.
Streetlights mean 30mph. Bad weather means slower
Hit Someone at 40 mph and there's an 80% chance they'll die...
Do you know your speed limits?
Pedestrian Road Skill
Concentrate on the road and stay safe
In 2008 there were 572 pedestrians killed and 27,910 injured across Great Britain.
'Pedestrian Road Skill’ is a new campaign designed to help reduce the number of pedestrians killed and injured on the streets of South Yorkshire.
Drink Drive: He drinks all day... but he'd never dream of driving
With Christmas nearly here, the South Yorkshire Safer Roads Partnership has launched a high profile campaign to highlight the dangers of drink driving. Linking with police enforcement, the campaign begins on 1 December.
Look for the car, look for the bike... look for the bike again
Injuries to motorcyclists are far out of proportion to their presence on our roads. Motorcyclists are just 1 per cent of total road traffic, but account for 19 per cent of all Great Britain's road user deaths.
If you're driving on the roads of South Yorkshire remember to 'Look for the car, look for the bike... look for the bike again.'
Speeding: Kill your speed, not your girlfriend
Speed evasion leaflet - Trying to avoid paying a speed penalty is a criminal offence, and as such is punishable by the law.
Young Urban Motorcyclist
Speak up to Slow Down
Easter Brake for Bikers